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    Devānāmpriya (DVNMPRYA).—m. (-yaḥ) 1. A goat. 2. An ascetic, one who relinquishes or abandons the world.A fool, deva in the second case plural, and priya beloved; the beloved of the gods.

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    • The Beloved Fool The Beloved Fool

      The Beloved Fool

      The Beloved Fool

      Regular price $44.00 USD
      Regular price Sale price $44.00 USD
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    • The OE Tee The OE Tee

      The OE Tee

      The OE Tee

      Regular price $44.00 USD
      Regular price Sale price $44.00 USD
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    • The Signature Tee The Signature Tee

      The Signature Tee

      The Signature Tee

      Regular price $44.00 USD
      Regular price Sale price $44.00 USD
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    Good heart.Bad influence.You’ll fit right in.

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    Devānāmpriya (DVNMPRYA).—m. (-yaḥ) 1. A goat. 2. An ascetic, one who relinquishes or abandons the world.A fool, deva in the second case plural, and priya beloved; the beloved of the gods.

    Our MIssion

    At DVNMPRYA, our mission is to make everyday clothes with a reminder: be the person you’re meant to be, even while you’re figuring out who the fuck that is.

    Born in Los Angeles, we’re starting with a shirt, our logo, and an idea: something you wear every day can remind you how you want to live.

    We’re all a work in progress. We fuck around, we find out, and hopefully we learn something before signing up for the same lesson twice. DVNMPRYA is about owning that journey, expressing yourself, and choosing what comes next.

    Simple. Foolish. Set apart. Beloved of the gods.

    Whatever you believe, there’s room for you here. Come as you are. Becoming who you’re meant to be takes a few plot twists.

    If putting on a shirt reminds you to move with intention, treat people better, and stay true to yourself, we’re doing what we came to do. Enough of us living that way? Maybe we can create a little heaven on earth, and have a hell of a time doing it.

    You hold both worlds. Choose carefully.

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